When it comes to your business, your logo is a critical aspect to how people perceive and remember your brand. It’s vitally important that your logo tells the right story to your audience. You want it to accurately convey the values and personality of your brand effectively across all touchpoints.
When was your brand’s logo designed and created? A lot of brands and institutions have logos that were designed many years ago (100 years and older is some cases). They have long and proud histories that are to be celebrated. But the reality is, the world has moved into the digital age and these businesses may find that their logos don’t translate clearly into the digital space. If this is the case, it might be time to consider an evolution of your brand’s logo.
A considered logo and brand evolution can address these issues. They make the logo clearer in digital application, easier to reproduce and ensure clarity and balance across your brand touchpoints. A logo that is complex with a lot of fine detail might look great on a letterhead but be completely unrecognisable on a website. Let’s outline some examples below.
Here at Ten Four we recently had the task of evolving the iconic Dracula's logo. Our goal was clear – to maintain the distinctive tone that is familiar with audiences, while bringing it into the modern age. Read our case study to find out more about how we achieved a great outcome.
Does your logo need to be updated for the modern age? Give us a call and we can discuss your project.