Design solution solves tricky problem

Surfers Paradise Surf Life Saving Club is a Gold Coast institution, keeping locals and tourists safe in the waters of our iconic beach since 1925. SPSLSC is not only a hub for surf life saving nippers and world class athletes, it is an important pillar in the local community.

We were recently tasked with finding a solution to a long-standing issue that the club was facing - the club logo was simply too detailed, making consistent delivery across mediums a complex and ultimately impossible task. Applications like embroidery and engraving were proving to be too expensive and results were lacklustre and inconsistent.

We set about simplifying the artwork, distilling its essence into a form that retains recognition while reducing the number of colours and the complexity of detail. The typography was also reworked to increase legibility. The result is a set of new logos that solves the reproduction issues while also allowing for new and exciting applications.

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Existing logo

12 separate colours and tints Complex and detailed

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Simplified logo

Reduced to 6 colours Simplified design Typography altered to increase legibility

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Simplified one colour logo

Reduced to 1 colour Simplified design Typography altered to increase legibility

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