A Gold Coast icon ready for take off

Client

Gold Coast Airport

Services
Brand development
Brand strategy and insights
Media Planning & Strategy
Medi Buying
Website UX Design
Website Development
Logo Design
Wayfinding Design
Terminal Experience

The Brief
In 2017 Gold Coast Airport went through a transformation. With a new terminal redevelopment announced we felt its it was timely to rethink how the brand expressed itself.

We went to Gold Coast Airport with new ideas, thinking and an approach to their marketing.

The Solution
A new logo, colour palette and brand architecture was developed.

The application of this new brand was implemented across all relevant mediums including: press, TV, online, social media, sales collateral, outdoor and terminal touchpoints.

Our involvement with Gold Coast Airport extended to every facet of their business, from joint airline marketing initiatives, passenger marketing in the Gold Coast, Northern NSW or further afield, through to other important revenue sources including car parking and in-terminal activity.

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Social media targeted campaign based on behaviour and geolocation

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Targeted digital display campaign based on behaviour travelling between Gold Coast and New Zealand

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Website UX design and development

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Printed brand collateral design

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Printed regulatory documents

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Outdoor advertising

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Terminal wayfinding

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Flight information display screens (FIDS) - designed to international regulatory standards 

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Brand guidelines development