Keeping pets (and customers) happy
Budget Pet Products
Budget Pet Products is one of Australia's leading online pet stores, selling premium brands at affordable prices. We were tasked with creating a series of television commercials which spoke to this message, whilst being flexible enough to change based on special offers throughout the year.
We created a simple solution that allowed us to have a ‘hero ad’ in which we could change the products without disrupting the narrative, starring our beautiful black poodle spokes-dog Penelope. The ads have proven to be a big success, with continued growth in sales.