Keeping pets (and customers) happy

Client

Budget Pet Products

Services

Television advertising
Creative development
Video
Photography
Media strategy

The Brief
Budget Pet Products is one of Australia's leading online pet stores, selling premium brands at affordable prices. We were tasked with creating a series of television commercials which spoke to this message, whilst being flexible enough to change based on special offers throughout the year.

The Solution
We created a simple solution that allowed us to have a ‘hero ad’ in which we could change the products without disrupting the narrative, starring our beautiful black poodle spokes-dog Penelope. The ads have proven to be a big success, with continued growth in sales.

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