When you need a hero
First Home Hero
Website UX design
First Home Hero is rescuing renters by breaking down the barriers to first home ownership for everyday Aussies.
When First Home Hero approached us, we were tasked with creating and launching a brand from scratch and delivering leads through Digital channels. Along with developing the brand and applying this through the required assets, we also defined their media strategy and developed their website with a successful lead generation funnel.
The SolutionWe wanted to create a brand that would reflect confidence and trust, while standing out from their competitors and establish authority without being dominate.
We developed our First Home Hero character with a few key points in mind – she needed to be approachable, helpful and empowering. She doesn’t wear a mask or have a secret identity, she’s there to help you on your home ownership journey.
We were able to develop a comprehensive brand and strategy in a tight timeframe, with quality leads being generating quickly and successfully.