The sharper way to shop

Client

Proctor & Gamble

Project

Gillette Direct

Services

E-com strategy
Media strategy
Brand development
Social media advertising
Website UX design
Data Analytics
Video
Photography
Logo design

The BriefTen Four was approached by P&G to provide customer acquisition to launch Gillette Direct in Australia (the online subscription platform for Gillette).
Our role has been to define the strategy, performance modelling, deliver ongoing media and creative, manage optimization and data analysis. We have also been heavily involved in website UX and CRO

The Solution
350 orders were received in the first 15 hours of launch and required targets were achieved. Our role has extended to optimisation, performance reporting, customer experience, product development, price point testing, website design, conversion rate optimisation and improving user experience. Ten Four has subsequently been engaged to advise on the strategy and the buying of performance media for the wider needs of the Gillette brands too.

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