A Gold Coast icon ready for take off
Gold Coast Airport
Brand strategy and insights
Website UX design
In 2017 Gold Coast Airport went through a transformation. With a new terminal redevelopment announced we felt its it was timely to rethink how the brand expressed itself.
We went to Gold Coast Airport with new ideas, thinking and an approach to their marketing.
A new logo, colour palette and brand architecture was developed.
The application of this new brand was implemented across all relevant mediums including: press, TV, online, social media, sales collateral, outdoor and terminal touchpoints.
Our involvement with Gold Coast Airport extended to every facet of their business, from joint airline marketing initiatives, passenger marketing in the Gold Coast, Northern NSW or further afield, through to other important revenue sources including car parking and in-terminal activity.