Bringing Hong Kong to the Gold Coast
Hong Kong Airlines
Brand strategy and insights
Website UX design
Social media advertising
Ten Four was tasked with increasing brand awareness in Australia as direct flights from Gold Coast to Hong Kong were being launched.
We implemented a strategy that consisted of targeted digital marketing through social media as well as a strong outdoor media presence. This was directed to a landing page which spoke to local audiences, rather than the international HKA website.
From here we proved that local demand is very high. With up to 1000 weekly site visitors and a conversion rate as high as 50%, the campaign was a major success. Year on year, bookings increased by 250%, and by monitoring and reporting on the campaign on a weekly basis, we were able to optimise target audiences to ensure our core market were always engaged.