Case Studies

Client
QUI Tequila

Project
Product launch

Services
Media Strategy
Graphic Design
Social Media Creative
Photography
Videography
Animation

The Brief
QUI is a US Tequila which was launched in 2013. It is a premium Tequila being defined as an Extra Añejos, ‘Extra’ is determined by being aged a minimum of 3 years. QUI initially was retailed wholesale in all the finest bars and restaurants in New York, New Jersey, Connecticut, Illinois & Texas.

Whilst the product is sold online sales have been relatively low and generally reliant on direct to trade relationships.

Our task was clear; create awareness, find a relevant audience and increase online purchases throughout America.

Our journey started at the end November 2019 with a soft launch for Black Friday.

Outcomes

  • Developed strategy for 30,60, and 90 days to increase brand awareness, purchases and conversion rate on the website.
  • Ran tech audit to improve website conversion and data visibility
  • Created a competition campaign to drive leads, build a list and custom audiences for customer acquisition. 
  • Developed creative for test campaigns
  • Ran testing campaigns to trial audience engagement and purchase behaviour
  • Delivered 250% increase in first month on revenue and orders.
  • Delivered 1,400% increase in second month on revenue and orders.
  • Increased website conversion rate by 200%
  • Delivered 2x Return on Advertising Spend

Targeted Facebook ads

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Client
UnclaimedTax.com.au

Project
Brand Launch Lead Generation

Services
Brand Development
Brand Design
Media Strategy
Website UX Design
Website Development
EDM Design & Management
Graphic Design
Social Media Creative
Animation

The Brief
Ten Four was approached by an established accountancy business to launch a new service providing ‘tax reclamation’. Many people don’t claim what they are entitled to when they make their tax claims and this service helps remedy this.

Our role was to deliver a total end-to-end solution.
We were tasked with creating a name, brand and creative messaging. Then we were required to deliver high quality leads through best use of paid digital media (Facebook Ads) and convert these through the website.

Outcomes

  • Developed brand positioning and strategy
    (within 4 weeks)
  • Developed creative for audience testing
    (within 4 weeks)
  • Delivered website
  • Ran testing campaigns to trial audience engagement and build brand awareness (within 6 weeks)
  • Once launched delivered 100+ quality leads per week at less than $10 a lead.
  • Conversion rate of leads of 75%
  • Delivered 15x Return on Advertising Spend

Targeted Facebook ads

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Client
Massland

Project
Sales Lead Generation

Services
Media Strategy
Graphic Design
Website UX Design
Website Development
EDM Design & Management
Social Media Creative

The Brief
Massland is a property business which delivers courses to educate students on property acquisition, development and management.

Our role was creating awareness and customer acquisition through best practice use of paid social media, tech, data and website. The campaign had many layers to the strategy with an overall aim to produce quality leads for the sales team to call in person and convert.

Outcomes

  • $80,000 ad spend per month
  • $5,000 average order value
  • $100 - 200 average acquisition cost
  • 10 - 14% conversion rate (sales team)
  • 2.1 ROAS (Return on advertising spend)
  • $16,000 customer lifetime value
  • Total sales revenue created $1,590,000
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Client
Hong Kong Airlines

Project
Service Launch

Services
Media Strategy
Graphic Design
Website UX Design
Website Development

The Brief
Ten Four was tasked with increasing brand awareness and sales as direct flights from Gold Coast to Hong Kong were being launched. After running an initial test campaign through digital channels we proved demand was high and then subsequently used a more extensive campaign utilising both online and outdoor media.

Outcomes

  • Increase in brand awareness
  • 1000+ weekly visitors to offer based campaign landing page
  • 50% conversion rate
  • 250% increase in year on year bookings
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Targeted digital display ads

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Outdoor advertising

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Campaign focused website