Making a mark with SCU

Client
Southern Cross University

Services
Brand Strategy
Brand Development
Media Strategy
Graphic Design
Photography
Videography & Editing
Digital Design
Website and UX Design

The Approach
When we commenced working with Southern Cross University, Ten-Four developed and implemented a new brand architecture and media strategy which was subsequently reflected across all its marketing communication.

Our goal was to establish a robust brand which would provide the foundation to speak with one voice regardless of the source, whether on behalf of a school, a course or the overarching brand itself.

The Outcome
Unifying this approach was a positioning reflecting the truth that Southern Cross University offers a more supportive and accessible learning environment.

This gave rise to the strapline ‘It’s all about U’.

Over the years we became involved in numerous aspects of the business working closely with the team delivering ideas and campaigns both at a more tactical level (e.g. for International Nursing or the Health Clinic, a new sub-brand and other like examples) to the much larger campaigns driving enrolments at key points in the year (Session 1, 2 and 3).

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First Preferences campaign website design with individualised logins and information

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Targeted digital display advertising

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Digitial report material

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Targeted social media advertising

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Personalised direct mail package using variable data, containing campus specific folder, invitation to the Info Day, lanyard and letter from the Vice Chancellor

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Printed information material

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Press advertising

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Outdoor advertising

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